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Jake Gyllenhaal to feature in Prada’s new men’s fragrance campaign this summer

© Prestige et Collections International

Jake Gyllenhaal, an Academy Award nominee and producer, will front Prada’s new men’s fragrance, which will debut on August 3rd, 2021. Gyllenhaal is photographed by photographer Sølve Sundsbø for the campaign, which also includes a film short directed by Johan Renck.

Gyllenhaal represents Prada’s bold new men’s scent, creating a balance between power and virility, elegance and sensuality, sophistication and self-awareness, with an audacious spirit to match his acting and producing talent.

The actor’s power rests in a grounded, quiet intensity that resonates to audiences of all ages and genders, the epitome of the dynamic power of Prada’s new fragrance for men, which he achieved through bold decisions and award-winning work.

Jake Gyllenhaal is an Academy Award and Tony Award-nominated actor who also runs his own production business, Nine Stories. He recently re-teamed with filmmaker Antoine Fuqua for Netflix’s The Guilty, which Nine Stories also produced. The movie will be released in the fall of 2021. He will appear in Michael Bay’s action thriller Ambulance for Universal in early 2022.